To study the effect of emotional TV advertisement on buying preference of consumers

Hyper competitiveness has become common place in the era of globalization. Today's markets are no less a battlefield and one must work hard to ensure their survival expansion. Companies using advertising other sales promotion strategies differentiate products from those rival brands order remain fiercely competitive market. There currently FMCG companies offering that essentially identical another (such as soaps, biscuits, oral care products, cosmetics, for example). Therefore, marketing mix aids choosing products. The four components product, price, place, promotion. Advertising is part promotional used spread product awareness, convince buyers choose specific brand, assist buying decisions. Advertising's primary goal influence consumers' purchasing However, this impression brand regularly altered or reinforced people's recollections. associations name conjures up minds consumers make memories. These cognitions affect customers' consideration, assessment, ultimately